From the United Kingdom, Peter has more than 30 years’ experience in marketing and sales throughout Europe and in Asia. With a solid background in mechanical engineering Peter started his career in yacht manufacturing and sales with the UK’s largest boat builder, where he excelled to become sales director for their largest retail distributor. Peter became involved in developing and managing the strategy for a focused approach to superyacht sales.

In 2008 he moved and took the lead role in the launch and ongoing sales of a full range of production superyachts for one of the world’s largest producers. In 2013 an exciting opportunity arose to move to Asia and apply his extensive experience to build up the firm’s Asian presence, market share and a strong regional sales network.

Peter is the newly appointed General Manager of Benetti Asia and will be directly managing sales throughout the region, responsible for maintaining customer satisfaction levels and heading up after sales and marketing development to reinforce and build the Group’s preeminent presence across APAC.